Website SEO Audits – Professional SEO Insights at Every Stage

At Reward Design, we don’t just build effective websites. We ensure they’re search-ready from the initial build or rebuild. That’s why we collaborate closely with our strategic SEO alliance partner, who provides expert-led website audits and plans to support the success of both our work and your online performance.

Whether you’re targeting a local market (like Unley or SA) or aiming nationally, our audits are tailored to your audience, goals, and competition.

Quick Page Menu

A Three-Stage SEO Audit Process

To ensure your site launches smoothly and performs effectively we conducts audits at three key milestones:

At the start of the project

This is to assess your existing website’s SEO health, keyword gaps, and structural issues.

When the new site is in demo mode

We check SEO elements such as metadata, content structure, and technical setup.

After the site goes live

Our final review catches any lingering oversights or glitches before search engines and users notice.

Why an SEO Audit is extremely beneficial for your new or existing website.

Laying the Foundation for Search Visibility

Launching a new website is an exciting step, but it’s crucial to go beyond beautiful design and functionality. To ensure your investment pays off, proper Search Engine Optimisation (SEO) should be built in from the start.

A comprehensive SEO audit helps ensure foundational elements—like metadata, heading structures, internal linking, mobile responsiveness, and crawlability—are properly implemented from day one.

By incorporating SEO best practices during the design and build phase, you avoid fixes down the track.

Search engines like Google rely on hundreds of ranking factors to determine visibility, so setting your website up correctly from the beginning gives it the best chance to rank well and attract the right visitors.

At Reward Design, we work with an experienced SEO specialist to ensure your new site is built to perform, not just impress.

Ensure your new website is discoverable, not just functional. Start with an SEO audit to give it a strong launch!

Uncover Issues & Unlock Potential

If we’re updating an existing website, a comprehensive SEO audit is the best way to assess what’s helping or hindering your site’s performance. It identifies broken links, slow load times, keyword gaps, and missed optimisation opportunities that might be limiting your reach and conversions.

An audit provides a clear snapshot of your current SEO health and offers a roadmap for improvements. Whether you’re preparing for a relaunch, adding new content, or simply aiming to boost rankings, this diagnostic step helps you target the right changes with confidence.

At Reward Design, we team up with our trusted SEO expert to identify the gaps and opportunities your website needs to grow its visibility and effectiveness. Don’t just update your site, optimise it!

What does a Professional SEO Audit Cost?

A professional SEO audit is a detailed, time-intensive process that requires far more than just running a quick scan through generic tools. It involves using a range of premium, licensed SEO software platforms that provide comprehensive data on a website’s technical performance, keyword rankings, backlinks, content structure, user experience, and competitor positioning. They deliver the depth and accuracy needed to uncover real issues and opportunities that free tools simply can’t provide.

Beyond the tools, the audit itself usually requires around 10 hours of focused time from an experienced SEO professional (depending on the type of site and project scope). This includes not only running diagnostics and gathering insights but also thoroughly reviewing each aspect of your site, from page load speeds and metadata, internal linking, duplicate content, and on-page optimisation.

For existing websites, this means identifying what’s holding you back in search results. For new sites, it’s about ensuring all foundational elements are properly set up from day one to avoid issues later.

What sets a quality audit apart is the expertise behind it. SEO is not a one-size-fits-all discipline. Interpreting the data and translating it into a practical, tailored strategy takes skill, industry knowledge, and a deep understanding of search engine behaviour.

Our professional will not only highlight problems but also provide a clear, actionable plan for how to fix them and improve performance over time.

In short, you’re not just paying for a report—you’re investing in insight, clarity, and a strategy that aligns with your business goals. When done properly, a thorough audit becomes the foundation of long-term visibility, better rankings, and more qualified traffic to your website.

To get an accurate cost, please complete our enquiry form below and we can provide you with a quote tailored to your needs.

SEO Enquiry Form

Phone 0403 97 5061

Are you easily found?

Not Happy Jan - Don't worry about a Yellow Pages Ad you need a great website

Not Happy Jan - Why can't I easily be found online

The classic 2000 Yellow Pages ad featuring the iconic line “Not happy, Jan!” perfectly captures the frustration of being invisible to potential customers.

A concept that still rings true today, just in a digital form.

Just like missing a Yellow Pages listing meant your business couldn’t be found in the phone book, poor SEO means your website won’t show up where it matters most: in search engine results.

Without expert optimisation, you’re essentially shouting into the void, while your competitors get the clicks, leads, and customers.

Don’t be the business that gets left out.
Get found with smart, strategic SEO.

Not Happy Jan - How marketing has changed

What’s Included in the Audit?

Each website audit includes detailed, tailored insights to help your website perform at its best.

Full Keyword Analysis

We assess your current keyword footprint and identify missed opportunities based on search demand and audience intent.

Competitor Comparisons (Two Included)

The audit includes insights into two online competitors. If you’d like to explore more, that’s no problem. Each additional competitor adds around 30 minutes to the audit time.

Two Target Locations (Included)

Your audit includes optimisation insights for two key geographic areas, ideal for businesses targeting multiple suburbs, cities, or regions. Each extra location adds approximately 30 minutes to allow for geo-specific keyword and local visibility analysis.

On-Page SEO Review

Every page is checked for effective use of page titles, meta descriptions, headers, internal linking, and image tags to improve clarity and search alignment.

Technical SEO Health Check

We review crawlability, mobile responsiveness, page speed, indexing, HTTPS status, and other technical factors that influence search visibility.

Content and Strategy Insights

Your content is assessed for clarity, relevance, structure, and keyword use. The audit highlights areas for improvement and content gaps worth filling.

Local SEO Assessment (If Applicable)

For businesses with a regional or multi-location focus, the audit includes a review of how well your site supports local SEO, including location landing pages and Google Maps integration.

Scope and Exceptions

A basic scan is completed at the beginning of the project to ensure your current site is accessible and within scope. This quick check flags any complexity early and confirms the audit process can proceed efficiently. We’ll let you know upfront and outline any additional time or cost involved. Our goal is always clarity, transparency, and value.

Quick Audit Overview Checklist

Use this checklist to understand the key areas a professional SEO audit will review and how each one contributes to better search engine performance:

Check for broken links and 404 errors
Assess site speed and performance
Ensure mobile responsiveness
Review indexing and crawlability issues

Optimise page titles and meta descriptions
Use proper heading structure (H1, H2, H3)
Ensure keyword relevance and placement
Implement image alt tags and internal links

Identify content gaps or outdated content
Detect duplicate content or keyword cannibalisation
Analyse content quality and relevance
Align content with user intent and search demand

Optimise internal linking for SEO and UX
Check URL structure and hierarchy
Submit and test XML sitemap
Use schema markup where relevant

Audit Google Analytics & Search Console integration
Review organic traffic and keyword rankings
Benchmark current SEO metrics
Set clear KPIs for future tracking

Confirm SEO best practices during development
Migrate SEO data from old site if applicable
Avoid common launch SEO pitfalls
Run a final audit before going live

BEWARE of companies that approach you!

Companies that cold-call or email you promising instant SEO success are to be avoided at all costs.

These pitches often rely on:

generic templates
scare tactics
vague guarantees
misleading data
unrealistic promises like “#1 on Google.”

Their misleading scare tactics about your site are to obtain your details and control your site with a lock-in contract. They complete low-quality link building that breaks your site, then tell you the only way to fix this is to develop a new site that has hidden fees. They also often implement solutions that can harm your rankings rather than help, and then tell you to spend more.

Don’t be an SEO horror story, check with us first about SEO.

Some related Search Engine Optimisation and Search Engine Marketing articles..